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American Girl

If you received promotional emails from American Girl with subject lines suggesting limited-time offers that were later extended, you may be eligible to take legal action.
What happened?

American Girl sent marketing emails with subject lines representing that discounts or promotions were ending imminently (such as “Ends Today,” “Today Only,” “Last Chance,” or “Final Hours”). Some customers allege that American Girl subsequently sent follow-up emails extending these same offers, which may have rendered the original deadline representations false or misleading.

How We May Help

Class Action U is here to help you understand your rights and get you in touch with a skilled attorney who can guide you through the legal process.

What You Can Do

If American Girl sent you promotional emails with subject lines suggesting limited-time offers that were later extended, take action now by filling out the form linked below to determine whether you may qualify to pursue a legal claim.

Some customers allege that American Girl’s promotional emails contained misleading subject lines representing that sales, discounts, or promotions were ending on a specific date or had limited availability. When these same offers were extended in follow-up emails, some customers claim the original deadline language became false and deceptive. The claims allege this violated commercial email marketing statutes and consumer protection laws by using misleading subject lines to encourage immediate purchases.

If you believe you qualify, complete the form to learn whether you may be eligible to pursue a claim.

  1. Age Requirement: You are 18 years or older.
  2. American Girl Customer: You received promotional or marketing emails from American Girl within the past two years.
  3. Misleading Email Subject Line: You received American Girl emails with subject lines stating or suggesting a sale, discount, or promotion was ending soon, available for a limited time, or had been extended.

If you believe you have been impacted, here’s what you can do:

  • Gather Your Information: Collect any American Girl promotional emails you still have, including screenshots or inbox records showing both the original deadline email and any follow-up extension emails. Also save any purchase confirmations or receipts if you made a purchase after receiving these emails.
  • Recall Your Experience: Have ready the email address where you received the American Girl marketing emails, your current mailing address, and details about approximately how many emails with deadline or limited-time language you received.
  • Complete the Form; If you believe you qualify, complete the form and submit your information to learn if you may qualify to pursue compensation.
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Frequently Asked Questions

You may qualify if you used the company’s product or service during the time period when the issue affecting other consumers occurred, agreed to the company’s terms of service (which include a mandatory arbitration clause), and experienced the same problem affecting the larger group.

To confirm your eligibility, gather proof of use, such as receipts, account statements, or confirmation emails and complete the intake form to work with our attorneys.

Compensation varies based on your individual damages; there’s no flat payout amount. Settlement amounts are awarded based on each person’s specific circumstances, which often leads to higher individual payouts compared to class action lawsuits where a single settlement fund is divided equally among many participants. Once settled, arbitration decisions are legally binding, meaning the company must pay your full settlement amount.

The mass arbitration process starts with intake and evidence gathering, followed by sending a Notice of Dispute to the company. Once the filing deadline passes, claims are officially filed and a Process Arbitrator is appointed to manage administrative matters. The parties then enter a global mediation phase to negotiate settlement within 120 days. If claims don’t settle, select cases move to a bellwether phase where an arbitrator rules on representative test cases. Finally, after settlement or individual awards are made, claimants receive their compensation payouts.

Nothing. In most cases handled by our partner firms, consumers pay $0 out of pocket to start their claim. Your attorneys will cover any filing fees as part of their contingency arrangement, and the company is required to pay the arbitrator’s fees and most administrative costs. For people with legitimate claims, there is virtually no financial risk in joining a mass arbitration.

A mass arbitration typically takes about 8 to 18 months to resolve, which is significantly shorter than a federal court lawsuit that averages 31 months. The timeline includes intake and evidence gathering (30-90 days), notice of dispute (30-60 days), a mandatory global mediation period within 120 days, and potentially a bellwether phase (6-12 months) if the case doesn’t settle earlier.

Mass arbitration involves filing many individual claims against the same company that are coordinated together, with each claim remaining separate and potentially resulting in individual settlements.

Class actions consolidate all claims into a single lawsuit resolved by a court.

Key differences include:

  1. Speed: arbitration is typically faster
  2. Control: Arbitration gives individuals more control over their claim
  3. Privacy: mass arbitration is confidential while class actions are public record.

No, mass arbitration takes place outside of court through a private arbitration process. Most hearings can be held virtually via telephone or videoconference, depending on the claim amount and circumstances.

Once the company settles, individual payments are distributed to claimants based on their specific damages. Rather than dividing one settlement fund equally like a class action, each person receives compensation calculated according to their unique circumstances and the extent of their harm. The settlement is legally binding, meaning the company must pay all awarded amounts. This individualized approach often results in higher payouts per person compared to class action settlements.