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Under Armour

If you received a promotional email from Under Armour with a subject line suggesting a sale or discount was ending, expiring, or available for a limited time, and then received another email extending or repeating that subject, you may be eligible to take legal action.
What happened?

Some customers allege that Under Armour sent promotional emails with subject lines stating or suggesting that sales or discounts were ending soon, expiring, available for a limited time, or in their final hours. Customers also claim that Under Armour later sent emails extending the same promotion or offering a materially similar promotion after the stated deadline had passed.

How We May Help

Class Action U is here to help you understand your rights and get you in touch with a skilled attorney who can guide you through the legal process.

What You Can Do

If you received multiple Under Armour emails suggesting a sale or discount was ending, expiring, or available for a limited time, take action now by filling out the form linked below to determine whether you may qualify to pursue a legal claim.

Some customers allege that Under Armour’s promotional emails contained deceptive or misleading subject lines about the timing and availability of sales and discounts. When Under Armour stated or suggested that a sale was ending, expiring, or available only for a limited time, customers claim they received follow-up emails extending the same promotion or showing the promotion remained available after the deadline. This was misleading and deceptive under commercial-email laws and consumer protection laws in Washington, Maryland, Indiana, and DC.

If you believe you qualify, complete the form to learn whether you may be eligible to pursue a claim.

  1. Age Requirement: You are 18 years or older.
  2. UnderArmour Customer: You personally received a promotional or marketing email from Under Armour within the past 12 months.
  3. Email Subject Line: The email’s subject line stated or suggested that a sale or discount was ending soon, ending today/tonight/tomorrow, your “last chance,” in its “final hours,” available for a limited time, had a stated expiration date or time, or had been extended.
  4. Residency: You were a resident of Maryland, Washington DC, Indiana, or Washington state when you received the relevant email.
  5. Email Address: You can identify the email address that received the promotional message.
  6. No Prior Resolution: You have not previously released or fully resolved the same claim, and you are not currently represented by another attorney concerning these emails.

If you believe you have been impacted, here’s what you can do:

  • Gather Your Information: Locate the promotional email(s) from Under Armour. Take screenshots or save copies showing the subject line and the date received. If you received a follow-up email extending or repeating the promotion, save that as well.
  • Recall Your Experience: Have ready the email address that received the promotional message, your state of residence at the time you received the email, and any account information associated with your Under Armour contact.
  • Complete the Form; If you believe you qualify, complete the form and submit your information to learn if you may qualify to pursue compensation.
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Frequently Asked Questions

You may qualify if you used the company’s product or service during the time period when the issue affecting other consumers occurred, agreed to the company’s terms of service (which include a mandatory arbitration clause), and experienced the same problem affecting the larger group.

To confirm your eligibility, gather proof of use, such as receipts, account statements, or confirmation emails and complete the intake form to work with our attorneys.

Compensation varies based on your individual damages; there’s no flat payout amount. Settlement amounts are awarded based on each person’s specific circumstances, which often leads to higher individual payouts compared to class action lawsuits where a single settlement fund is divided equally among many participants. Once settled, arbitration decisions are legally binding, meaning the company must pay your full settlement amount.

The mass arbitration process starts with intake and evidence gathering, followed by sending a Notice of Dispute to the company. Once the filing deadline passes, claims are officially filed and a Process Arbitrator is appointed to manage administrative matters. The parties then enter a global mediation phase to negotiate settlement within 120 days. If claims don’t settle, select cases move to a bellwether phase where an arbitrator rules on representative test cases. Finally, after settlement or individual awards are made, claimants receive their compensation payouts.

Nothing. In most cases handled by our partner firms, consumers pay $0 out of pocket to start their claim. Your attorneys will cover any filing fees as part of their contingency arrangement, and the company is required to pay the arbitrator’s fees and most administrative costs. For people with legitimate claims, there is virtually no financial risk in joining a mass arbitration.

A mass arbitration typically takes about 8 to 18 months to resolve, which is significantly shorter than a federal court lawsuit that averages 31 months. The timeline includes intake and evidence gathering (30-90 days), notice of dispute (30-60 days), a mandatory global mediation period within 120 days, and potentially a bellwether phase (6-12 months) if the case doesn’t settle earlier.

Mass arbitration involves filing many individual claims against the same company that are coordinated together, with each claim remaining separate and potentially resulting in individual settlements.

Class actions consolidate all claims into a single lawsuit resolved by a court.

Key differences include:

  1. Speed: arbitration is typically faster
  2. Control: Arbitration gives individuals more control over their claim
  3. Privacy: mass arbitration is confidential while class actions are public record.

No, mass arbitration takes place outside of court through a private arbitration process. Most hearings can be held virtually via telephone or videoconference, depending on the claim amount and circumstances.

Once the company settles, individual payments are distributed to claimants based on their specific damages. Rather than dividing one settlement fund equally like a class action, each person receives compensation calculated according to their unique circumstances and the extent of their harm. The settlement is legally binding, meaning the company must pay all awarded amounts. This individualized approach often results in higher payouts per person compared to class action settlements.