A newly filed class action lawsuit alleges that Best Buy Co., Inc. has been collecting and selling customers’ personally identifying information to third parties without their knowledge or consent. According to the complaint, the retail giant uses its “Best Buy Ads” network and a third-party “data clean room” to profit from consumer data, including purchase histories and contact details, allegedly violating state privacy laws
How Best Buy Allegedly Profits From Your Private Information
The lawsuit, filed on April 27, 2026, claims that from the moment you interact with Best Buy—whether online, through their mobile app, or in a physical store—the company begins building a “comprehensive” and unique profile about you. This profile isn’t just for internal use; the complaint alleges Best Buy sells this data to third-party brands to help them target you with specific advertisements.
At the heart of the case is “Best Buy Ads,” the company’s retail media network. The lawsuit claims that Best Buy “profits handsomely” by sharing your personal details with its advertising partners. This information reportedly includes:
Full names
Email and mailing addresses
Phone numbers
Specific purchase histories
By sharing this data, Best Buy allegedly allows other brands to reach you more precisely, turning your private shopping habits into a lucrative product sold to the highest bidder.
Virginia Privacy Law at the Center of the Legal Battle
The legal filing specifically highlights violations of the Virginia Personal Information Privacy Act (VPIPA). This law is designed to give everyday people more control over how corporations use their digital footprints. Under statutes like VPIPA, companies are generally required to provide clear notice and obtain consent before selling personal data to third parties.
The lawsuit claims Best Buy failed on both fronts, allegedly keeping customers in the dark about how their information was being monetized. By bypassing these legal requirements, the company reportedly prioritizes advertising revenue over the statutory privacy rights of its customers.
You May Be Eligible to Join the Best Buy Class Action
If you have shopped at Best Buy or have a Best Buy account, your information may have been part of these alleged data sales. The proposed class action seeks to represent all individuals in the United States whose personally identifying information was shared by Best Buy with a third-party data clean room and then sold to other parties through Best Buy Ads.
You may be eligible if:
You made a purchase at a Best Buy retail store.
You used the Best Buy mobile application.
You have a registered account on BestBuy.com.
Your data was shared with LiveRamp or other third-party advertisers via Best Buy.
At this stage, the lawsuit is “proposed,” meaning a judge must still certify it before it can move forward as a full class action. There is currently no settlement money available, and no filing deadline has been set for claims.
Take Action: Protect Your Data Today
You don’t have to wait for a court ruling to take control of your information. If you are concerned about how your data is being used, you can:
Check Your Privacy Settings: Log into your Best Buy account and look for “Privacy” or “Data Sharing” settings to opt out of whatever you can.
Request Your Data: Under various state laws, you may have the right to request a copy of the data Best Buy has collected about you.
Connect With Legal Resources: If you want to learn more about your rights in this specific case, you can connect with an experienced attorney to discuss your options.
There is no cost or obligation to reach out for more information. By standing together, consumers can send a clear message that their personal lives are not for sale.
